Substack Consultation

Agenda

Session Notes

About

• Create a pinned post the most in-depth version of your story and value prop.
• Revise that information into a short, skimmable About page
• Add sub-sections, answering the following questions (but you can call the sections whatever you like):
• What is On Money and Meaning?
• Why should I subscribe?
• Who is James Bailey?
• Remind new readers of your value proposition, and set expectations in the welcome email
• E.g.,

It is my aim that my perspectives will:

1) improve your success in growing your wealth to reach your goals and2) inspire you to access ever greater meaning in your life.

Tags and Sections

• Port Audience of Two to On Money and Meaning by creating a new Section.
• The section will segment your publication into two separate newsletters and subscriber lists
• Add the section to your navigation
• Create tags: Money, and, Meaning
• This is just an thought, but it could be fun to have one of the tags be “and” rather than “both,” so that your tags read “Money and Meaning” across your navigation.
• Add the tags to your posts:
1. Enter the post, navigate to Edit
2. Settings (bottom right)
3. Add the correct tag and Update

Value Proposition

Find the intersection among what is 1) honest, 2) interesting to you, and 3) valuable to others.

• Share ideas that touch people and stick with them (like the long-term, passive, index-fund casserole)
• Establish credibility (both for talking about money and meaning)
• “Personal development practitioner” — include this in the “Who am I?” section of your About page, with concrete examples about how you develop yourself, but exclude it from your value proposition.